1. What is Print on Demand?
Print on Demand (POD) is a business model where you sell custom-designed products under your own brand, but you don't hold any inventory. Instead, you partner with a supplier like Merch Factory. When a customer buys a T-shirt or hoodie from your store, the order is automatically sent to us. We print the product, pack it in your branded packaging, and ship it directly to the customer. You only pay for the product after you've made a sale.
2. Why is POD booming in India?
The Indian e-commerce market is exploding. With the rise of social media creators and D2C brands, the demand for custom merchandise is at an all-time high. Print on Demand solves the biggest hurdle: Inventory Risk. In the traditional model, you'd have to buy 500 T-shirts upfront. With POD, you can start with zero investment.
3. How much distinct profit can you make?
Margins in POD typically range from 20% to 50%. Since you don't have warehouse costs or dead stock, your overheads are low. For example, if a T-shirt costs ₹400 to produce and you sell it for ₹799, you make a gross profit of ₹399 per unit.
4. Choosing the right supplier
Your supplier is your business partner. If they ship late or print poorly, your brand suffers. Merch Factory offers 24-48 hour dispatch (fastest in India), premium quality prints, and complete white-label service so your customers never know we exist.
(This guide is being expanded to cover taxes, legal requirements, and marketing strategies.)