COD & RTOGuides

How to Reduce RTO on COD Orders in India: A Practical Playbook for Clothing Brands

Why COD parcels come back, what each one costs you, and 12 steps that bring the rate down.

RTO (Return to Origin) quietly eats the profit of Indian D2C brands. Learn why COD orders get refused, how to calculate what RTO costs you, and 12 proven steps to cut it, from order checks to NDR follow-up.