Custom printed inserts placed inside the shipping package alongside the product to increase brand loyalty and repeat purchases.
Packins (commonly referred to as Package Inserts or Package Stuffers) are custom printed branding materials—such as thank-you cards, brand story cards, discount coupon vouchers, die-cut logo stickers, or care instruction leaflets—placed directly inside the shipping polybag alongside the garment during the packing stage. In e-commerce dropshipping, packins are a highly cost-effective and powerful marketing tool used to maximize customer lifetime value (LTV). The unboxing moment is when customer excitement is at its peak; receiving a high-quality, unexpected package insert makes the customer feel valued, builds strong brand affinity, and prompts immediate secondary action—such as scanning a QR code to redeem a 10% discount on their next order, or sharing their unboxing experience on Instagram.