Our smart shipping engine that selects the best courier partners, handles NDRs, and reconciles weight disputes.
The Merch Factory Shipping Engine is our proprietary, tech-integrated logistics management system custom-engineered to optimize e-commerce delivery success rates pan-India. Our engine acts as an intelligent logistics brain: analyzing real-time courier performance data to route your packages to the highest-performing carrier (such as Delhivery, Bluedart, Xpressbees, or Amazon Shipping) based on the recipient's specific pincode. Additionally, the shipping engine handles automated Non-Delivery Report (NDR) management, firing instant WhatsApp and SMS verification flows to buyers the moment a delivery executive reports a failure to rescue undelivered parcels. Finally, our engine features a built-in weight dispute reconciliation system, safeguarding merchants against incorrect courier overcharges and shipping weight disputes.